Roguemove is an online letting agent for London. This notice explains what personal data we collect, why we use it, who we share it with, how long we keep it and what your rights are.
It covers everyone whose data we handle: tenants and people applying to rent, sharers and guarantors, landlords and property owners, letting agents, build to rent teams, and anyone who asks about a viewing, with or without an account.
We are the controller for our own platform: your account, viewing enquiries, the emails and texts we send, what we measure, and support.
For letting data (offers, referencing results, Right to Rent checks and the tenancy itself), the landlord and Roguemove are joint controllers. Our terms of use say this, and so does the declaration landlords, letting agents and build to rent teams accept when they sign up. Landlords and agents who see tenant information may use it only to let the property.
Where it comes from. Most of it comes from you. Some comes from other people:
The law says we need a lawful basis for each use of your data. Ours are:
Where we rely on legitimate interests, you can object. See section 9.
Service emails about your viewings, offers, payments and tenancy, and legal notices, always come. We need them to run the service.
Follow-up emails, such as a nudge after a viewing or a reminder to finish a booking or your Passport, come unless you opt out. You can opt out:
In mail apps that support it, you can also unsubscribe in one click with the app's own unsubscribe button.
Texts. If we have your phone number, we may also text you viewing reminders, offer updates, and reminders to complete your part of an offer you have been named on. Texts about homes are off unless you turn them on under Emails and texts on your profile. If you started booking a viewing and did not finish, we may text you a reminder. To stop these, use the Unsubscribe link in the matching email, or email [PRIVACY CONTACT EMAIL].
Alerts about new homes are not live yet. When they are, you will only get them if you turn them on.
When you click a link in one of our follow-up emails, it goes through our own address first (roguemove.co.uk/r/...). That tells us which email and which link you clicked. It then takes you straight on to the page.
When you are signed in, we record which listings you view, and which of our emails brought you there, if any.
We use this to see which emails and listings work and, later, to suggest homes.
We do not use tracking pixels or track when you open an email. We do not use advertising or analytics cookies, and we share none of this with advertisers.
Resend, our email provider, tells us whether each email was delivered, bounced or marked as spam. If an email bounces because the address does not work, we stop emailing that address. If you mark one of our emails as spam, we stop sending you follow-up emails.
Suggesting homes. We do not suggest homes automatically yet. When we do, a suggestion will only ever be a suggestion. Matching will never decide who gets a home: the landlord decides. Nothing on Roguemove ranks tenants for landlords.
Affordability. When you make an offer, the landlord sees how your household's income compares with the rent, using the common guide of a yearly income of 30 times the monthly rent. This helps the landlord decide. It does not decide anything.
AI. We use Anthropic's Claude for four things. It drafts rent appraisals for landlords from the property details and photos they give us. It turns what you type into the “Describe your perfect place” box on the search page into search filters you can see and change, so that text is sent to Anthropic. We do not keep it, and the box only ever searches by the home, never by anything about you. When a landlord asks it to, it reads that listing's photos and the description they have written and suggests answers about the building, such as the outdoor space or when it was built, so those photos and that text are sent to Anthropic; the landlord confirms each suggestion and nothing is saved until they do. It also translates support chat messages between English and Traditional Chinese, so the text of each support chat message is sent to Anthropic. None of these uses decides anything about you.
To stop the search box and the listing suggestions being overused, we count how often each is used each day, by account or, for the search box when you are not signed in, by a scrambled form of your IP address. The count is kept only in our server's memory and starts again each day.
One step that happens automatically. When a landlord accepts your offer, you have a deadline to pay the holding deposit. If it is not paid by then, the reservation lapses: the offer is declined, the home is available again, and both you and the landlord are told. A person, not the system, decides whether to accept another offer.
If you think a lapse was wrong, email [PRIVACY CONTACT EMAIL]. A person will review it, and you can give your side and challenge the outcome.
These are the periods we work to. We do not yet delete data automatically when a period ends.
We may keep something for longer if the law requires it, or if we need it for a legal claim.
You have the right to:
Some rights have limits. For example, we cannot erase a record the law says we must keep, such as a Right to Rent or sanctions check.
To use any of these rights, email [PRIVACY CONTACT EMAIL]. We may ask you to confirm who you are. There is normally no fee. We reply within one month. If a request is complex, we may need up to two more months, and we will tell you why.
If you are unhappy with how we have handled your data, please contact us first at [PRIVACY CONTACT EMAIL].
You can also complain to the Information Commissioner's Office (ICO):
If we change this notice, we will update this page and the date at the top. If the change is significant, we will also tell account holders by email.